Positioning yourself as a strategist w/ Austin L. Church
Austin L. Church is a writer and brand strategist. He and his wife live with their three professional mistake makers in Knoxville, Tennessee. After getting laid off during the recession back in 2009, Austin accidentally started his own freelance writing business, which eventually led him to selling an array of creative services, then developing iOS apps, then co-founding a tech startup, and then starting a branding and marketing studio called Balernum. AustinLChurch.com is where Austin shares what he has learned about earning six figures as a freelancer. His business growth course, FreelanceCake.com, teaches freelancers and consultants a proven framework for making more money and enjoying more freedom at the same time.
Austin L. Church
Austin L. Church is a writer and brand strategist. He and his wife live with their three professional mistake makers in Knoxville, Tennessee. After getting laid off during the recession back in 2009, Austin accidentally started his own freelance writing business, which eventually led him to selling an array of creative services, then developing iOS apps, then co-founding a tech startup, and then starting a branding and marketing studio called Balernum. AustinLChurch.com is where Austin shares what he has learned about earning six figures as a freelancer. His business growth course, FreelanceCake.com, teaches freelancers and consultants a proven framework for making more money and enjoying more freedom at the same time.
Key Takeaways
- How and why Austin moved from being a writer to being a brand consultant - 1:30
- What makes you unique + what your target audience wants = killer positioning - 7:15
- The way we as developers think about how we deliver value isn't the same as the people on the other side- 9:00
- Better ways to position your value than "good code" - 13:00
- "Make your value conspicuous. Don't expect your prospects to connect the dots for you." - 15:00
- Mine your testimonials, reviews, and emails for messaging ideas - 17:00
- If you can explain your positioning to your grandma, that's a pretty good place to start - 19:15
- The best positioning in the world does you no good if you don't use it - 22:45
- Every type of pricing is a tool - 24:30
- Why experienced people should be careful when giving advice - 31:00
- You have to be creative when it comes to selling development services as solutions - 40:00
- One way to get repeat business from your clients is to schedule quarterly check-ins - 43:00
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Follow along as we explore the human side of software.